We fuel
winning
strategies.

Companies with engaged consumers grow. And brands that better understand people’s lives can play a more meaningful role in them. That’s where Halverson Group comes in. We capture details about people’s lives to help companies design new concepts and improve communications, innovations, and sales strategies.

Our Solutions Our Solutions

We’ve developed two proprietary approaches for fueling strategies and fine-tuning new ideas: Jobs to Be Won™ and Reality Tests + Learn™

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Our Thinking Our Thinking

We connect businesses to people's lives—focusing on better understanding consumers to help companies grow.

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Our Story Our Story

In our 20-year run, we have always been lean, specialized, and tech-savvy, partnering with global clients and start-ups alike to unlock growth.

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