Founded in 1997, The Halverson Group, Inc. is a future-focused research organization using the most advanced business analytics to help companies prevail in retail and service environments.
The company drives its rigorous, data-driven approach with a specialized workforce of Ph.D and Master’s level social scientists steeped in organizational psychology, applied statistics, data analysis, operations research, marketing, journalism, consumer behavior, and design. With this powerful combination, Halverson Group is able to answer the significant questions of variability, inconsistency, and deficiency which confront operations, marketing and employee domains of leading global companies.
Halverson Group clients depend on our hard data and hard science approach to provide the decision-making confidence they need to decipher problems previously left unaddressed, imperfectly speculated—or those that keep getting half-solved on an annual basis.
The company is best known as the developer of the research methodology called Video-Enabled Behavioral Analytics. This ground-breaking approach uses video cameras to capture tens of thousands of customer and employee actions, interactions and transactions which are then coded and assessed to provide never-before-available shopper insights in the heart of the sales milieu—right at the “moment of truth”—at the counter, on the shelf, in the aisle, or department.
Click: Halverson Group Brochure