People hire products and services to do "jobs" for them. Our strategy and segmentation approach ensures you win these jobs from competitors.Get your brand hired
People have a lot of choices. Our journey-mapping solution helps you choose the right experience for the right audience at the right time.Choose wisely
Your new initiatives have a higher probability of succeeding when properly pressure-tested. Our real-time assessments will keep you on course.Get real
Our team is made up of social scientists, data scientists, brand specialists and marketing veterans. And we bring this diverse experience to every client challenge.About Halverson Group
We have been fortunate to partner with some of the world’s most celebrated brands.
We work with clients around the world and in our own backyard. We find a way to bridge any distance.
We're curious at the heart of things and we approach research differently and more thoughtfully than other firms.
Want to know if your system enhancements are working? Our real-world studies yield powerful, actionable insights that connect consumer, employee and business perspectives, creating a roadmap for success.Reality Tests™
We've moved beyond traditional journey mapping to provide deeper insight into the importance of each touch-point in driving traffic, conversion and loyalty.Choices™