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What We Do

Halverson Group is a strategic research agency committed to helping clients and their agencies identify where to play and how to win.

We unlock growth and competitive advantage by uncovering and quantifying insights into people’s lives and the behaviors, beliefs, attitudes, situations, and cultures that influence their choices.

For nearly 20 years, we have armed executives, marketers, strategists, innovators, and agency partners with the consumer and business intelligence they need to more confidently make bold strategic decisions.

Featured Projects

Our Background

Since 1997, we have been fortunate to work with some of the most exciting global brands, providing solutions that have made a real difference in helping them achieve their unique business objectives.

Our Team

We have assembled a highly specialized team of Social Scientists, Data Scientists, MBAs, and Marketing & Branding Veterans to provide our clients and partners with the deepest and most actionable insights in the industry to fuel game-changing strategies and tactics.