Who is Halverson Group?
Halverson Group is a research, analytics, and strategy firm specializing in keeping customers on the Path to Purchase. Our solutions help many of the world’s most celebrated retailers reexamine, rethink, and redesign their channels and touchpoints to stimulate traffic, maximize sales, and cultivate deep customer loyalty.
We dig deep to reveal complex hidden patterns—whether it takes conducting customer exit interviews, setting up in-store cameras and microphones, performing shop alongs with mobile eye tracking glasses, observing customers and employees in the field, benchmarking competitor’s online experience, or mining and analyzing existing data in unique ways.
Our clients consider us the gold standard for helping make sense of their Customer Path to Purchase and improving their bottom line. They have found that our experience and rigor gives them the edge they need to out perform their competition.
Featured Project
Concept Store Evaluation & Innovation
McDonald’s developed three prototype test restaurants to address a range of emerging trends. The Halverson Group evaluated a number of areas ...
Category Specific Shelf Location Study
A leading international producer of soft drinks, sports drinks and flavored waters needed a deeper understanding of how consumers find ...
Fashion Retailer Traffic Problem
Suffering from slowing traffic at their outlet stores and loss of market share from competitors such as Polo and Tommy ...
Electronic Shelf Label Evaluation
Looking for a way to more easily update their shelf pricing, a leading drugstore chain worked with technology partners to ...
Touchscreen Beverage System Evaluation
A leading beverage company developed a groundbreaking touchscreen soda fountain that offers consumers a choice of 106 difference products and ...
Wireless Retailer Store Redesign
Competition in the wireless phone market is a well-documented story. To maintain their edge, a major wireless retailer called upon ...
