What We Do
We are experts in human behavior.
We fuse behavioral science with advanced analytics and design strategy to help global brands understand how people think, act and choose.
We deliver innovative, actionable solutions that work in the real world and help our partners win in the marketplace.
Our Ph.D. lead team of scientists and research specialists apply custom technologies and proprietary methods to gather and analyze data in unique ways to deliver insights to our partners at a speed that is uncommon; we work at the speed of business.
Featured Projects
Customer Experience Evaluation
The North Face created a completely new prototype store aimed at re-invigorating the brand and enhancing the consumer experience. The ...
Cross-Channel Integration
The Crate&Barrel leadership team reached out to Halverson Group to help them better understand the C&B customer path-to-purchase and how ...
Designing for the Mobile Revolution
Competition in the wireless phone market is a well-documented story. To maintain their edge, U.S. Cellular sought to study the ...
Amping Up Conversion
As a result of the recession and customer confidence, Famous Footwear sales had been falling for six straight months. Rather ...
Designing a High Performance Culture
Activision, video game publisher, was looking to energize its performance culture. The goal was to establish a “common language” about ...
The Coke Freestyle Question
The Coca-Cola Company developed a groundbreaking touchscreen soda fountain that offers consumers a choice of 106 different products and flavors. The ...
