Who is Halverson Group?

Halverson Group specializes in studying how service and retail businesses are set up to serve their customers, how consumers engage products and messages, and how well employees deliver the promised brand experience.

We dig deep to reveal hidden patterns, beliefs and unmet or unarticulated needs—whether it takes setting up cameras and microphones, tracking employee activities through field observations or journals, conducting customer “exit” interviews, or mining and analyzing existing data in unique ways.

Our team has learned how to apply the same rigor in both our quantitative and qualitative techniques—resulting in a powerful blend of tools that helps you see your business in a whole new light.

Featured Case Studies