What We Do
Halverson Group helps service-based organizations reexamine, rethink and redesign their service delivery systems. In short, we make service systems more desirable, differentiated and useful for end customers, and more profitable, efficient and effective for businesses.
But, innovation in complex service systems isn’t easy—it must be research driven. That’s why we dig deep to reveal complex hidden patterns in service systems—by mining data in unique ways, shadowing employees throughout shifts, coding hours of video recorded interactions, performing task analysis using mobile-eye tracking glasses, and fully-immersing ourselves in all aspects of the service experience.
From insights to action, our clients in retail, education, hospitality and healthcare consider us the gold standard for delivering true innovation in service design. Our experience, capabilities, and rigor provide clients the edge they need to stay relevant and competitive in today’s market.
Featured Projects
Wireless Retailer Re-Design
Competition in the wireless phone market is a well-documented story. To maintain their edge, U.S. Cellular sought to study the ...
Next Gen QSR Concept Evaluation
McDonald’s developed three prototype test restaurants to address a range of emerging trends. The Halverson Group evaluated a number of areas ...
Amping Up Conversion
As a result of the recession and customer confidence, Famous Footwear sales had been falling for six straight months. Rather ...
Designing a High Performance Culture
Activision, video game publisher, was looking to energize its performance culture. The goal was to establish a “common language” about ...
The Coke Freestyle Question
The Coca-Cola Company developed a groundbreaking touchscreen soda fountain that offers consumers a choice of 106 difference products and flavors. The ...
Renewing the Customer Experience
Levolor, a leading manufacture of high-end window treatments, was concerned about how their products were being marketed in big box ...
