About Halverson Group

We are a specialized team of social scientists, data scientists and market researchers who provide the most actionable insights in the industry. It takes a team as diverse as ours—and a culture as creative—to get to the insights others miss.

We take off our lab coats and sift through data for its impact on real human lives. We look at findings first one way, then the next, then again, until we uncover truths about human behaviors. These meaningful, actionable insights help our clients align around big ideas.

We tackle some of the same issues as other companies, but while they will give you a cookie cutter research study, at Halverson, we customize what we do for you and your brand. We don’t stop digging until we understand the “why” behind the consumer decisions that impact your business.

We embrace an apprenticeship model to teach our craft. We are scientist-practitioners, blending and nurturing our expertise in human science and data science to uncover why.

Ron Halverson, President, has a 20-year track record of delivering game-changing insights to many of the world’s top brands, including Coca-Cola, McDonald’s, Walgreens, Wrigley and the VF Corporation.

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Our offices are located in historic and eclectic Oak Park, just 10 miles from the Chicago Loop.

Mindy Cultra, Managing Director, is responsible for developing innovative quantitative research approaches and tools that help clients uncover actionable insights.

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"It's a great balance of a supportive community and really challenging, innovative work." –Halverson Group Senior Analyst

Brad Bane, Managing Director, has more than 20 years of marketing research experience across a diverse base, including consumer packaged goods companies, retailers, technology-related businesses and the healthcare industry.

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Laura Radak, Managing Director, leads the application of sophisticated research and analytic tools to uncover truths about human behavior.

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You deserve a smarter segmentation strategy.

Our unique approach to strategy and segmentation will help you win business from existing (and emerging) competitors.

Jobs to Be Won™

Marc Salzano, Director of Strategic Research, is responsible for leading client engagements, with specific expertise revolving around the integration of strategic insights and business process optimization.

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We are an exceptionally high-engagement, service-oriented partner, serving as both long-term, integrated strategic advisors as well as short-term, project-based consultants for global brands and promising new ventures.

Here at Halverson Group, we know Oak Park is a great community in which to live and work. Our research shows it's also one of the most generous.

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We're curious at the heart of things and we approach research differently and more thoughtfully than other firms.

Andy Knudsen, Director of Strategic Research, is focused on building and growing a high-performance strategic analytic practice, turning data and insights into actionable strategies that our clients can use to drive business decisions.

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Everything we know about business we learned as kids growing up in the American Midwest. Be nice to others. Don’t be arrogant. Stay true to your friends. Return kindness with kindness. Always be honest.

We know that speed is critical to win in increasingly competitive categories and we deliver answers in time frames built for business.

Lisa Petitte, Director of Strategic Research, has been conducting custom consumer research for eight years, both on the client side and at leading research firms.

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Don't settle for a typical journey map.

Get one that drives people where you want them to go.

Choices™

Gilberto Pina, Senior Director of Technology, leads and implements all of our video ethnography projects across the U.S. and Asia. He also designed and manages Halverson’s business and internal infrastructure.

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“Working here has completely changed how I think about how people experience retail and other environments. The details matter so much more than you realize.” –Halverson Group Manager of Strategic Research

Gina Bazer, Director of Strategic Communications, has worked in media, communications and content marketing for the past 18 years, on both the editorial and agency sides.

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Jared Corrigan, Sr. Manager of Strategic Research, leads a variety of research projects in food service, retail and laboratory settings, with a focus on operations and customer/shopper impact assessment.

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Are you ready to ramp up your traffic and conversion?

Understand what’s working (and not working) and what to do about it.

Reality Tests™

Tim Quesnell, Manager of Strategic Research, has led quantitative and qualitative fielding projects across the U.S., Australia, and Asia with projects spanning the planning, executing, analysis, and reporting phases.

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Alex Greenwald, Manager of Strategic Research, leads quantitative research projects including segmentation and opportunity analysis, transaction and sales database mining, and in-store path tracking studies.

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“Creativity is thinking up new things. Innovation is doing new things. What is often lacking is not creativity in the idea-creating sense but innovation in the action-producing sense, i.e. putting ideas to work.” –Theodore Levitt, American economist and Harvard Business School professor

Gina Petro, Manager of Strategic Research, leads qualitative and quantitative fielding across the U.S., Europe and Asia.

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“They didn’t have what I’d call a peanut-butter approach, where a company has its shtick and applies it to everything. They were customized. They came across as, ‘We can pretty much do what you want—this is our approach based on what we’ve done in the space, and we can adjust based on what makes sense for you.’”

–Marketing Executive, CPG

Organizations are inundated by data—financial, operational, supply chain, brand tracking and consumer voices. Yet, the more these “signals” become available the more difficult is it to uncover actionable insights into what will most significantly improve business performance. That’s where Halverson Group comes in.

Phil Hoffman, Senior Analyst of Strategic Research, manages and analyzes many powerful datasets, uncovering actionable consumer-based insights for a range of key clients, including McDonald’s, Coca-Cola, Walgreens and Brown-Forman.

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Samantha Berenson, Senior Analyst of Strategic Research, has worked with both qualitative and quantitative data on projects across the U.S. for clients including McDonald’s, Walgreens, Timberland, Vans and Coca-Cola.

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Katharina Castañeda, Senior Analyst of Strategic Research, engages in all aspects of the research process (particularly pertaining to segmentations): project scoping, survey development, fielding/data collection, quantitative analysis, results interpretation and story/report development.

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“Wow, these guys are really smart, thorough and professional. Halverson tells you what you’re going to get, and then they give it to you. Then they follow up with results. They get it.”

–CEO, Advertising Agency

We work with clients around the world and in our own backyard. We find a way to bridge any distance.

Lorraine Flynn, Controller, leads Halverson Group’s financial, human resources, administrative and facilities functions.

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Have a concept or idea you’d like to explore?

Need help understanding your audience or category? Want to learn more about us? Give us a call. We’d love to hear from you.

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