Behavioral Biographies help:
- Discover new opportunities for business growth, from improved customer experiences to more efficient operations, from more intuitive sign systems to improved customer relationships
- Identify customer pain points and unmet and unspoken customer needs that require solving
- Crystallize complex issues surrounding (and challenges facing) customers and employees
Behavioral Biographies are rooted in anthropology and psychology, and arise from various techniques and ways of thinking to understand modern human culture and behaviors. But unlike more languid, academic exercises, our Behavioral Bios focus specifically on the retail customer experience to motivate business decisions, and can be done in as little as a month.
These bios combine human-centered design methods with psychographic and ethnographic techniques to let our clients stand in the feet of customers for the purpose of designing remarkable new experiences. The methods are qualitative, meaning the research is focused and capable of revealing a deep contextual understanding of what customers do and why.
Over the past 12 years, our team has assembled a tool kit of human-centered research methods to explore new markets, identify new customers and evaluate new services. Some of these methods include:
- Shadowing
- Video biographies
- Psychographic interviews
- “Day in the life” studies
- Diaries
We use Behavioral Bios to produce the most innovative results for clients by integrating them into our other proprietary and traditional research techniques, both qualitative and quantitative, to provide the most comprehensive and balanced view available.
