Video Enabled Behavioral Analytics is a sophisticated method for gaining insight into literally thousands (or even tens of thousands) of customer and employee experiences in real environments to better inform decision-makers at all levels.
By using strategically deployed video cameras and microphones—or leveraging existing security systems—we capture and store video and audio of customer and employee behavior on a sophisticated Digital Video Recording system (DVR). Our approach provides us with a way to sample only the time periods that provide a meaningful window into the experiences of your customer.
To overcome the daunting task of reviewing and coding thousands of hours of video data that paralyzes most firms, we use a proprietary coding program and set of frameworks that allows us to streamline the process.
The core of our Video-Enabled Behavioral Analytics is the quality of the coding schemes. The scientific training of our team allows us to make sure that coding is reliable and accurate. We start building our coding schemes based on initial hypotheses from subject matter experts such as Video Behavioralists and Information Architects as well as from preliminary reviews of the samples of video.
Our process is designed so that our experienced analysts can enhance and tweak the coding schemes to make sure the map aligns with the territory of the customer and employee experience.
Our team of social scientists and design researchers at Halverson Group specializes in uncovering deep insights into customers and employees—beyond what they say in surveys or focus groups—to identify opportunities for creating remarkable customer experiences.
