As a result of the recession and customer confidence, Famous Footwear sales had been falling for six straight months. Rather than waiting for a natural turnaround in the economy, the company wished to identify actionable opportunities for increasing stagnant sales while maintaining the company’s current differentiation strategy. To tackle the problem, we used a combination of four research methodologies, three quantitative and one qualitative, in ten stores across four regions. Ethnographic customer studies were conducted using video/audio analytics and surveys. Also, using a technologically sophisticated video/audio analytics system installed in each test stores. We captured and coded over 20,000 customer experiences and perform and in-depth analysis of over 3,000 customer-employee dialogue exchanges. Results produced nine strategies for increasing conversion which were then tested. Within a year, same store sales were up 15.5% and the conversion rate was up for the first time in nearly a decade.
Wireless Retailer Re-Design
Competition in the wireless phone market is a well-documented story. To maintain their edge, U.S. Cellular sought to study the ... Next Gen QSR Concept Evaluation
McDonald’s developed three prototype test restaurants to address a range of emerging trends. The Halverson Group evaluated a number of areas ... 
