Most journey maps pinpoint what people do and when. Halverson Group doesn’t stop there. We dig into the why—and by understanding why people behave the way they do, we are able to better predict how they will behave in the future.
Every brand engagement is an opportunity to shape people’s perceptions and influence their destination. We can help you reach customers before they’ve made up their minds.
Smoothing the path to purpose for those making decisions about higher ed
Are you ready for the mad Dash?
Amazon Dash has people sprinting through the path to purchase. What’s your strategy for disrupting them?
Not only do we uncover the situations that motivate consumers to choose your product or service, we can provide you with playbooks broken down by category, channel, segment—or whatever you need—to help you maximize customer retention and acquisition.
Once you’ve identified the touch-points that matter most on people’s journeys with Choices™, employ our Reality Tests™ to ensure you’re delivering experiences that seal the deal.
And do so by getting the most out of your paid, owned and earned media? Let's talk about your goals and what's standing in your way.