Halverson Group is a research, analytics, and strategy firm specializing in keeping customers on the Path to Purchase. Our solutions help many of the world’s most celebrated retailers reexamine, rethink, and redesign their channels and touch points to stimulate traffic, maximize sales, and cultivate deep customer loyalty.
Principal Accountabilities
Principal accountabilities include, but are not limited to:
Data Collection and Management
- Works as a contract partner to execute field research on a project basis – frequency and duration of engagements will be based on client need
- Participates in virtual or in person (as appropriate) training sessions and team meetings to prepare for field research initiatives
- Accurately, executes field research protocols as part of a Halverson Group research team at retail establishments
- Collects accurate and complete data in the field including, but not limited to, customer intercept surveys and interviews, in-store ethnography, and video/audio data capture to meet project quotas
- Manages research technologies that are required for a project to ensure that they are secure at all times
- Provides recommendations for enhancements to data collection process as appropriate
Synthesis
- Provides Project Leads and Field Research Managers with insightful feedback on key project results and themes either through virtual meetings or informal in-person meetings at the research site
Quality Assurance
- Conducts quality checks to ensure accurate and complete data capture in the field
- Transfers all data completely and accurately to the Project Lead or Field Research Manager at the completion of data collection efforts
Confidentiality
- Maintains strict confidentiality related to Halverson Group’s proprietary research methodologies and tools and client findings
Brand Ambassadorship
- Displays a professional demeanor while working with all Halverson Group team members, client contacts, shoppers and retail personnel
- Provides accurate and professional summaries of research objectives and methodologies to retail personnel as required
Scheduling
- Works with the Halverson Group Administrative Manager to keep an accurate record of availability for upcoming research projects
- Works with the Halverson Group Administrative Manager to make all travel and scheduling arrangements for upcoming research projects
Expense Management
- Keeps accurate records of all expenses incurred on research efforts including airfare, car rental, meals, lodging, and research materials.
- Submits accurate and timely expense reports for processing
Position Requirements
- Relevant experience in shopper/consumer insights, market research, social sciences (e.g., Industrial/Organizational, Cognitive, Experimental or Social Psychology, Consumer Studies) or retail operations (e.g., retail associate, or store manager)
- Comfort working with or learning cutting edge research technologies (e.g., iPad surveys, mobile eyetracking, etc.)
- Willingness to travel locally for local market research, ability to travel domestically a plus
- Valid Driver’s License
- Valid Credit Card
- Multilingual skills a plus
- Ability to work on your feet for extended periods of time
- Comfort working on-site in retail environments as part of a Halverson Group Team
- Comfort engaging with shoppers and client representatives on-site in retail establishments
- Flexible availability including weekends
- Willingness to submit to a background check
This is a contract, project-based position.
Our success in delivering the best insights to our clients relies on a carefully assembled team of cross-functional talent, including social scientists, marketing leaders, data analysts, organizational ethnographers, and information designers. Our unique proposition is our holistic expertise in measurement of all the key elements of retail, service, and brand success—marketing initiatives, store layout and design, employee behavior, operational execution, and the consumer experience. It is through our connection of these key elements that we bring data-based insights and solution recommendations that help our clients compete at a new level.
