We provide the proof you need to confidently launch new initiatives by partnering closely with your innovation, design, operations and marketing teams.
We go directly to the source—intercepting consumers in the store for “in the moment” feedback. And we capture this input on video for our clients.
Our most successful clients don't separate design from execution. They put their initiatives to the test with real customers in real-world settings, learning and iterating as they design.
You only get one launch—make it successful. Our team uncovers critical learnings that inform enhancements pre-launch, protecting the brand and saving money on costly clean-ups post-launch.