A new competitive context in retailing has taken shape. The emergence of this dynamic shift comes from a number of factors, most especially the result of changes in three key areas: consumer values and behavior; the emergence of large and powerful rivals; and an increasingly demanding labor market. Under these circumstances, leaders in the industry face a number of challenges.
- How do we ensure a high-quality, consistent customer experience across channels and formats?
- How do we determine the right portfolio of products, services and formats to stay ahead of the competition?
- How do we boost customer conversion rates?
- How do we use transactional, loyalty-card and other data sources to better understand and serve our customers?
Halverson Group’s retailing experts help clients address the key levers of performance improvement—from employees to environment, and from products to pricing to promotion.
In each retail engagement, Halverson Group uses state-of-the-art research methods along with a systematic approach ensuring the identification of high-reward opportunities and outcomes that pass rigorous solution evaluation. Through the deployment of our video/audio analytics systems and field research teams, we are able to essentially live in your stores—our way to deliver findings, recommendations and assessments that are real world and real life.
Our retail clients include a number of celebrated brands in big box, grocery, specialty retail and luxury.
