Our Story

We are social scientists, data scientists and business strategists, as versed in the complexities of the human mind as we are in the complexities of modern business. We are fortunate to work with some of the greatest brands in the world—and the brightest people in the industry.

We embrace an apprenticeship model to teach our craft. We are scientist-practitioners, blending and nurturing our expertise in human science and data science to uncover the why behind people’s decisions.

Ron Halverson, President, has a 20-year track record of delivering game-changing insights to many of the world’s top brands, including Coca-Cola, McDonald’s, Walgreens, Wrigley and the VF Corporation.

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Our offices are located in historic and eclectic Oak Park, just 10 miles from the Chicago Loop.

Mindy Cultra, Managing Director, is responsible for developing innovative quantitative research approaches and tools that help clients uncover actionable insights.

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Laura Radak, Managing Director, leads the application of sophisticated research and analytic tools to uncover truths about human behavior.

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We're curious at the heart of things and we approach research differently and more thoughtfully than other firms.

We have been fortunate to partner with some of the world’s most celebrated brands.

Anne Babirak, Senior Director of Strategic Research, works with clients to identify and capture growth at the intersection of brand strength and consumer opportunity.

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Jared Corrigan, Director of Strategic Research, leads a variety of research projects in food service, retail and laboratory settings, with a focus on operations and customer/shopper impact assessment.

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Gina Petro, Manager of Strategic Research, leads qualitative and quantitative fielding across the U.S., Europe and Asia.

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Tim Quesnell, Manager of Strategic Research, has led quantitative and qualitative fielding projects across the U.S., Australia, and Asia with projects spanning the planning, executing, analysis, and reporting phases.

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Alex Greenwald, Senior Manager of Strategic Research, leads quantitative research projects including segmentation and opportunity analysis, transaction and sales database mining, and in-store path tracking studies.

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Katharina Castañeda, Senior Analyst of Strategic Research, engages in all aspects of the research process (particularly segmentations): project scoping, survey development, fielding/data collection, quantitative analysis, results interpretation and story/report development.

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“Working here has completely changed how I think about how people experience retail and other environments. The details matter so much more than you realize.” –Halverson Group Manager of Strategic Research

Samantha Oles, Senior Analyst of Strategic Research, has worked with both qualitative and quantitative data on projects across the U.S. for clients including McDonald’s, Walgreens, Timberland, Vans and Coca-Cola.

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We work with clients around the world and in our own backyard. We find a way to bridge any distance.

Gilberto Pina, Senior Director of Technology, leads and implements all of our video ethnography projects across the U.S. and Asia. He also designed and manages Halverson’s business and internal infrastructure.

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Lorraine Flynn, Controller, leads Halverson Group’s financial, human resources, administrative and facilities functions.

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Gina Bazer, Director of Strategic Communications, has worked in media, communications and content marketing for the past 18 years, on both the editorial and agency sides.

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Dickens brings almost a decade of omnichannel experience to Halverson Group. He’s also pretty darn cute.

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Have a concept or idea you’d like to explore?

Need help understanding your audience or category? Want to learn more about us? Give us a call. We’d love to hear from you.

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