Our Thinking

We connect the dots between consumer behavior and business growth. Here's a look at what we know about people and what we know about business.

From Jobs to Be Won to Jobs to Be Done™

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Why (and when) people cheat on their health goals

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Seeking the truth about politics and purchase power

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The six powerful factors that inform every consumer decision

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Chuck E. Cheese’s and the Jobs to Be Won™ of leisure

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Why focusing on situations leads to better marketing

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A little bit country and a little bit rock and roll

People don’t always act consistently with their personality "type"—and for brands, that can mean everything.

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We dug into the psychology of jeans shopping

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Pokémon Go, Candy Crush, and the Jobs to Be Won of gaming

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Why surveys are a must for consumer journey mapping

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What's on our minds

Halverson Group team members' points of view on our industry and beyond.

Our POV Archive