Solutions

Our proprietary solutions offer a holistic approach to your marketing, sales enablement and innovation challenges. Jobs to Be Won™ provides a people-centric growth roadmap and Reality Test + Learn™ completes the circle, with testing and optimizing.  

How Jobs to Be Won™ works

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How Reality Test + Learn™ Works

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A fix for Allstate's $1 billion "failed experiment" with Esurance

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Jobs to Be Won™ for the Chief Growth Officer

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From Jobs to Be Done to Jobs to Be Won™

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Seeking the truth about politics and purchase power

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The six powerful factors that inform every consumer decision

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Chuck E. Cheese’s and the Jobs to Be Won™ of leisure

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Why focusing on situations leads to better marketing

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A little bit country and a little bit rock and roll

People don’t always act consistently with their personality "type"—and for brands, that can mean everything.

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Why surveys are a must for consumer journey mapping

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What's on our minds

Halverson Group team members' points of view on our industry and beyond.

Our POV Archive