Your Questions
Deep customer insight is essential to effective innovation and evaluation. To uncover new opportunities and improve existing offerings, understanding what matters to customers and how they behave is critical. Halverson Group delivers a specific set of insights that help answer your most pressing questions:
- What are the decision and purchase patterns of customers? What are the key levers and triggers of increased purchases?
- How do customers interact with employees? What employee actions translate into higher conversion or higher sales? How does employee behavior impact overall brand perception?
- What is the impact of new designs or solutions on the customer’s experience? How do new layouts, configurations, installations, kiosks and sign systems affect our ability to operationally deliver what customers expect?
Halverson Group Competencies
Consumer Insight is a core capability and an integral part of our consulting practice. Our distinctive approach tightly integrates quantitative and qualitative research methodologies, allowing us to deliver deeper, more substantiated customer understandings.
Our Consumer Insight service areas include:
- Establishing Baseline Shopping Behaviors. Halverson Group’s video analytic approach offers a lens into how customers are shopping retail environments—how they are engaging products, navigating the aisles, how long they are shopping a specific department, when they are asking for help, how long they wait in line and more. Gleaning these hard won shopping facts allows us to pinpoint opportunities for improved sales and provides essential understanding to effectively assess emerging solutions.
- Pinpointing Opportunities. Competition demands continuous innovation to meet evolving consumer needs and expectations and manage costs. Signs of sub-optimal customer experience or employee execution can be difficult to interpret through traditional measures. Halverson Group specializes in translating deep customer and employee insight into new opportunities that enhance the customer experience and drive profitability.
- Evaluating Innovations. An effective retail or service environment maximizes conversion, is consistent with the overall value proposition, and strikes the right balance across the offering, execution, and ambiance. We help our clients ensure that the targeted “improvements” they make to the retail stores are having the desired (not unintended) impact on customers and the bottom line.
Our Consumer Insight practice spans a range of industries, from retail to service, and from agencies to brands. Halverson Group has tackled over 150 Customer Insight projects for Fortune 500 companies.
