Your Questions
All retail sites are not created equal – but which factors are most critical to ensuring a site’s success are not well-defined in many retail organizations. A limitless array of factors go into predicting a store’s sales potential (lot location, area population, traffic, competitors and generators, visibility and signage, site accessibility and ease of entry, pricing and promotions, operations and customer service – just to name a few). Understanding the relative importance of each can be a daunting task, but cracking the sales equation is critical to ensuring each of your retail locations is built for success and realizing and sustaining its true sales potential. We help our clients tackle important questions about how to select and develop the best retail sites such as:
- What are the key location and site factors we need to consider when building new retail locations?
- Which of our current branches have the greatest upward sales potential and how do we capture it?
- How do we prioritize reinvestment capital to get the biggest bang for our buck?
Halverson Group Competencies
We partner with real estate development teams and operations specialists to enhance their site selection process, pinpoint retail sites that are not attaining their sales potential, and prioritize reinvestment initiatives to maximize their return on investment.
Our key client service areas include:
- Get to Know Your Sites. Understanding the sales equation begins with collecting the right data. Halverson Group starts by auditing all pre-existing site information. To capture key metrics not already available (within the company or commercially), Halverson Group offers customized ‘Virtual Site Visits’ that allow large amounts of detailed information to be captured across thousands of sites in a scalable and cost effective manner.
- Predictive Modeling and Data Mining. Our deep expertise in quantitative data analysis and visualization sets us apart from others in the field. We use the most advanced research and statistical methods available to determine a precise model for understanding and predicting individual store sales for our clients.
- Calculating Sales Potential. Identifying sites with the biggest opportunity (actual sales versus potential sales) allows our clients to focus their time and resources where they matter most. We provide clients with Sales Potential Profiles and develop targeted plans for increasing capture rate and minimizing lost opportunity.
Halverson Group’s experts can help take your real estate development process to the next level with our customized approach and powerful analytic modeling capabilities.
