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Our POV Archive

Our team members' points of view about our industry ... and other related observations

The story behind our Pokémon Go quiz

Pokémon Go provides a lesson in augmented (business) reality

Wonder what drives people to drink? Our study of the motivations for alcohol consumption puts it into clear perspective.

I want new technology—but only on my terms.  Our thoughts on SPG Keyless turning phones into hotel keys.

What will shoppers think about Kroger’s new liquor aisle?

Six takeaways from the 2016 MADS conference

Managing Director Mindy Cultra reports back from Eyeo 2016

R-E-I have a brand strategy

Small talk about chevysmallcars.com

Three research ideas all airlines should adopt

Smoothing the path to purpose for those making decisions about higher ed

Are you ready for the mad Dash?

A better APP-roach to the in-store experience

A little bit country and a little bit rock and roll

 

 

 

 

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