Helping The North Face reach the retail summit

Case Study | Reality Test + Learn™


Vision: The North Face saw a future where its in-store experience was as exciting as the outdoor adventures its clothing line enabled.  So they created a new prototype store to reinvigorate the brand and enhance the consumer shopping experience.

Challenge:  The North Face had a mountain to climb—it needed to assess whether the prototype stores were delivering on expectations, and maximize the ROI generated from the shopping experiences.

Solution:  Creating the ultimate shopping experience requires the ultimate research toolbox. We used our Reality Test + Learn™ solution, which addresses in-store problems from the perspective of both the consumer and the retailer. Using stakeholder interviews, mobile eye-tracking, customer intercepts and behavioral mapping, we analyzed the shopping experience from both points of view.

Outcome:  Through optimizing shopper traffic, store layout and customer service, and working directly with The North Face to implement these improvements in-store, Halverson Group helped The North Face climb its retail mountain and successfully reach the summit.