Health + Wellness


Care providers are being called on to provide value-based healthcare at lower costs. Our partners are being charged with providing patient-centered, outcomes-based care but experience challenges in understanding how their patients live their lives outside of the doctor’s office.

Unfortunately, provider executives and clinicians are limited to basic demographic information, lacking critical data and insights about patients’ social and lifestyle needs. With an increase in “pay for performance” and “accountable care” models, healthcare leaders are being called on to make data-driven decisions centered in how people live their lives while also yielding the financial returns needed to thrive in the future.

We serve as catalysts for disruptive growth in health + wellness by arming our client partners with the data, insights, and strategies that fuel:  

  • Patient experience journey maps rooted in pain points and high points to alleviate and amplify key healthcare touchpoints 
  • Value-financial decision matrices that illuminate the intersection between value-based care and the financial returns needed for long-term economic viability  
  • Cross-sector collaborations that complement and augment patient-centered, outcomes-based healthcare 

Seismic changes across the healthcare landscape require audacious thinking. We’ve been able to translate and apply our 20+ years of working across sectors to healthcare producing innovative and disruptive growth strategies.  

  • In an age of large-scale, health care consolidation it’s important to understand what is driving growth. Take a look at six key ways our thinking can provide a holistic growth roadmap for healthcare leaders. 
  • We did a study that (among other insights) reveals why and when people cheat on their health goals as well as the roles that food and beverages play in people’s lives. We found that 11% of people claim to follow some sort of diet or food lifestyle “always or most of the time.” However, when we looked at each individual food and beverage choice made in a week, 4 in 10 situations involved choices that were not in line with their stated food regimen.