A POWERFUL APP + LOCATION INTELLIGENCE PLATFORM
In a cookie-less future, demand is high for cohort intelligence, and privacy, compliance and consent are critical. But current walled gardens with their lack of competitive intelligence don’t cut it.
Driving strong conversion today demands on-premise and digital convergence, requiring new omnichannel intelligence e.g. mobile app order and restaurant pickup, as well as Experience Design at each touchpoint.
Global market turbulence requires real-time data-driven decision models. But historical trends lack relevance.
These are just some of the macro trends influencing businesses today. With the emergence of an unprecedented global pandemic, the resulting acceleration of consumer digital adoption and the rapid innovations unleashed in almost every industry how, when, where and why people spend their leisure time and capital have been permanently altered.
Not surprisingly, brands have entered into a fierce competition to win the attention, visits, spend, engagement, and loyalty of consumers – all while combatting inflationary pressures across every P&L category. Baseline assumptions about consumer occasions, needs, decision journeys and competitive options are being re-established and need to be closely monitored for brands to pinpoint, win, and sustain competitive advantages.
Halverson Group has crafted a powerful new way to garner unprecedented insights into the role brands play in people’s lives, helping companies get closer to customers and top prospects, outsmart competitors, and win more than your fair share of wallet, engagement and habits.
A POWERFUL APP + LOCATION INTELLIGENCE PLATFORM
Real consumers. Real-time behaviors. Real impact
Tens of thousands of people (and counting!) in the United States have joined our database community. Members are 100% opt-in, ID verified and highly engaged, actively sharing their perspective, feedback, and recommendations for enhancing their experiences with brands in various categories. Our community represents the general population in terms of age and ethnicity, including key audiences such as Gen Z, multicultural, foodies, health + wellness enthusiasts, outdoor lovers and more.
REAL-TIME: What’s happening in your category and with your brand now?
COMPETITIVE: What are competitors doing better?
ACTIONABLE: How can you fire up engagement with customers and win prospects?
PREDICTIVE: How do you spark inspiration and prepare for what’s next?
HOW IT WORKS
- Members are incented to activate a mobile app that continuously tracks their mobile behaviors and physical locations visited
- Billions of these daily events are ingested into a highly secure data lake—every on-premise location and website visited (with clickstream details), every app opened and search made
- Data is anonymized to protect individual member identities, while allowing for unprecedented views into people’s lives
- Curated daily data feed is delivered via customized dashboards:
- Category-specific, with competitive intel
- Powerful event flows, API enabled (in/out of data warehouse)
- Low latency delivery e.g. hourly vs. 5-6 weeks
- Extensive Report + Insights + Media + Creative library
- Re-engage members (for additional incentives) with behavior-triggered surveys or virtual interviews related to their last experiences—today, yesterday, this week, this month, etc.—in owned, 3rd party or competitor touchpoints, so you can better understand their pain points to deliver better experiences
TAP INTO CONSUMERS’ THOUGHTS + BEHAVIORS IN AN INSTANT
Access this powerful BI and Visualization platform to garner the essential business intelligence you need to design solutions that fulfill growth goals.
BEHAVIOR-TRIGGERED QUANT + QUAL – Interview your consumers, top prospects and even “rejectors” of your brand based on actual recent behaviors (apps used, locations visited) to understand decision logic and pain points
MEDIA PLANNING – Dig into people’s media consumption to discover when and where they’re most likely to Tune In, Turn Up or Tune Out messaging to help build your media strategy and optimize communications
CONCEPT + CREATIVE TEST + LEARN – Conduct hypothesis or creative testing. Iterate, optimize and gain valuable consumer or retail partner feedback in a real-world environment
AUDIENCE SEGMENTATION + PERSONA BUILDING –Conduct rich, textured and actionable segmentations of current consumers and shoppers, as well winnable prospects
IP ENRICHMENT – Recruit current consumers into our panel to gather competitive category intel and learn what they do when they’re not engaging with your brands
WHAT MAKES OUR PLATFORM DIFFERENT?
Dynamic Persona Planning – Real-time insights static vs. low-fidelity models
Category Intelligence – Highly curated category intelligence vs. access to a research platform
Digital + Physical – Real mobile and location behaviors to track trial, conversion and loyalty vs. consumer diaries
Behavioral Triggered – Engage consumers based on their recent behavior vs. tracking and reporting
In-App Tracking – In-app behaviors (views, carts, deals, purchases) vs. app installs and session data
Competitive Benchmarks – Index to competitor experiences (digital and physical) vs. internal diagnostics
SAMPLE QUESTIONS WE CAN ANSWER FOR YOU
- How do our app, in-person and delivery experiences compare to our competitors?
- What ‘Jobs’ are people seeking to accomplish when they visit restaurants and what are our priority Jobs to be Won™?
- How often do people engage with our app and end up at a competitor’s restaurant and why?
- What deals from our competitors and 3PD options are being viewed and used and for which occasions?
- Which menu items are most effective at driving visit location/traffic?
- On which platforms and in which situations are people tuning in, turning-up or tuning out messaging?
- What is the Lifetime Value (LTV) impact of delivering enhanced experiences?
READY TO LEARN FROM REAL CONSUMERS, TOP PROSPECTS + COMPETITORS?
Access unprecedented data and insights to inform key business decisions.
E-mail us at [email protected].