Story

We are social scientists, data scientists and business strategists, as versed in the complexities of the human mind as we are in the complexities of modern business. We are fortunate to work with some of the greatest brands in the world—and the brightest people in the industry.

We embrace an apprenticeship model to teach our craft. We are scientist-practitioners, blending and nurturing our expertise in human science and data science to uncover the why behind people’s decisions.

Ron Halverson, Ph.D., President, has a 20-year track record of delivering game-changing insights to many of the world’s top brands, including Coca-Cola, McDonald’s, Walgreens, Wrigley and the VF Corporation.

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Laura Radak, Ph.D., VP of Strategic Insights, leads the application of sophisticated research and analytic tools to uncover truths about human behavior.

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We have been fortunate to partner with some of the world’s most celebrated brands.

Jared Corrigan, Director of Market Research, leads a variety of research projects in food service, retail and laboratory settings, with a focus on operations and customer/shopper impact assessment.

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Everything we know about business we learned as kids growing up in the American Midwest. Be nice to others. Don’t be arrogant. Stay true to your friends. Return kindness with kindness. Always be honest.

Our offices are located in historic and eclectic Oak Park, just 10 miles from the Chicago Loop.

Gina Petro, Senior Manager of Market Research, leads qualitative and quantitative fielding across the U.S., Europe and Asia.

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Tim Quesnell, Ph.D., Manager of Market Research, has led quantitative and qualitative fielding projects across the U.S., Australia, and Asia with projects spanning the planning, executing, analysis, and reporting phases.

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Katharina Castañeda, Ph.D., Director of Market Research, engages in all aspects of the research process (particularly segmentations): project scoping, survey development, fielding/data collection, quantitative analysis, results interpretation and story/report development.

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Kyle Millikan, Market Research Analyst, contributes to custom research projects in the planning, executing, analysis and reporting phases.

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Elizabeth Barbosa, Visual Designer, translates complex research findings into clear and compelling stories to illuminate ideas and foster change for our clients.

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Lorraine Flynn, Director of Operations, leads Halverson Group’s financial, human resources, administrative and facilities functions.

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We work with clients around the world and in our own backyard. We find a way to bridge any distance.

We're curious at the heart of things and we approach research differently and more thoughtfully than other firms.

Dickens brings almost a decade of omnichannel experience to Halverson Group. He’s also pretty darn cute.

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We're hiring!

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Have a concept or idea you’d like to explore?

Need help understanding your audience or category? Want to learn more about us? Give us a call. We’d love to hear from you.