Story

Ron Halverson, Ph.D., President, has a 25-year track record of delivering game-changing insights to many of the world’s top brands, including Coca-Cola, McDonald’s, Walgreens, Wrigley and the VF Corporation.

Laura Radak, Ph.D., VP of Strategic Insights, leads the application of sophisticated research and analytic tools to uncover truths about human behavior.

Jared Corrigan, Director of Market Research, leads a variety of research projects in food service, retail and laboratory settings, with a focus on operations and customer/shopper impact assessment.

Katharina Castañeda, Ph.D., Director of Market Research, engages in all aspects of the research process (particularly segmentations): project scoping, survey development, fielding/data collection, quantitative analysis, results interpretation and story/report development.

Madeleine Salzer, Director of Market Research, leads qualitative research projects across a variety of industries to explore and understand consumer behaviors, motivations, and attitudes.

Jenna Webb, Group Account Director, leverages her account management and cross-functional project leadership skills as our in-house expert for client and project success.

Michelle Gefroh, M.A., Manager of Market Research, manages qualitative research projects gathering consumer and competitor insights to develop actionable recommendations for clients.

Marsha Elbourne, Creative Strategy Director, taps into her experience as a creative and a passion for research and strategy to lead communication and marketing strategies for internal and agency clients.

Montina Filice, Director of Strategic Planning, uses her deep hospitality expertise and storytelling skills to craft narratives that weave brand credibilities, consumer insights, and marketplace findings into actionable strategies.

Dickens brings almost a decade of tail-wagging rrr-omnichannel experience to the team. He’s also pretty darn cute.