Story

We are social scientists, data scientists and business strategists, as versed in the complexities of the human mind as we are in the complexities of modern business. We are fortunate to work with some of the greatest brands in the world—and the brightest people in the industry.

We embrace an apprenticeship model to teach our craft. We are scientist-practitioners, blending and nurturing our expertise in human science and data science to uncover the why behind people’s decisions.

Ron Halverson, Ph.D., President, has a 25-year track record of delivering game-changing insights to many of the world’s top brands, including Coca-Cola, McDonald’s, Walgreens, Wrigley and the VF Corporation.

Learn more

Laura Radak, Ph.D., VP of Strategic Insights, leads the application of sophisticated research and analytic tools to uncover truths about human behavior.

Learn more

We have been fortunate to partner with some of the world’s most celebrated brands.

Jared Corrigan, Director of Market Research, leads a variety of research projects in food service, retail and laboratory settings, with a focus on operations and customer/shopper impact assessment.

Learn more

Everything we know about business we learned as kids growing up in the American Midwest. Be nice to others. Don’t be arrogant. Stay true to your friends. Return kindness with kindness. Always be honest.

Our offices are located at 1756 W Lake Street in Chicago's dynamic West Loop.

Katharina Castañeda, Ph.D., Director of Market Research, engages in all aspects of the research process (particularly segmentations): project scoping, survey development, fielding/data collection, quantitative analysis, results interpretation and story/report development.

Learn more

Madeleine Salzer, Director of Market Research, leads qualitative research projects across a variety of industries to explore and understand consumer behaviors, motivations, and attitudes.

Learn more

Jenna Webb, Group Account Director, leverages her account management and cross-functional project leadership skills as our in-house expert for client and project success.

Learn more

Michelle Gefroh, M.A., Manager of Market Research, manages qualitative research projects gathering consumer and competitor insights to develop actionable recommendations for clients.

Learn more

Marsha Elbourne, Creative Strategy Director, taps into her experience as a creative and a passion for research and strategy to lead communication and marketing strategies for internal and agency clients.

Learn more

Montina Filice, Director of Strategic Planning, uses her deep hospitality expertise and storytelling skills to craft narratives that weave brand credibilities, consumer insights, and marketplace findings into actionable strategies.

Learn more

We work with clients around the world and in our own backyard. We find a way to bridge any distance.

We're curious, at the heart of things, and we approach research differently and more thoughtfully than other firms.

Dickens brings almost a decade of tail-wagging rrr-omnichannel experience to the team. He’s also pretty darn cute.

We're hiring!

Learn more