Story

We are social scientists, data scientists and business strategists, as versed in the complexities of the human mind as we are in the complexities of modern business. We are fortunate to work with some of the greatest brands in the world—and the brightest people in the industry.

We work with clients around the world and in our own backyard. We find a way to bridge any distance.

Ron Halverson, Ph.D., President, has a 25-year track record of delivering game-changing insights to many of the world’s top brands, including Coca-Cola, McDonald’s, Walgreens, Wrigley and the VF Corporation.

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Laura Radak, Ph.D., VP of Strategic Insights, leads the application of sophisticated research and analytic tools to uncover truths about human behavior.

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Our offices are located at 1756 W Lake Street in Chicago's dynamic West Loop.

Jared Corrigan, Director of Market Research, leads a variety of research projects in food service, retail and laboratory settings, with a focus on operations and customer/shopper impact assessment.

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Everything we know about business we learned as kids growing up in the American Midwest. Be nice to others. Don’t be arrogant. Stay true to your friends. Return kindness with kindness. Always be honest.

We're a boutique research and strategy company that's part of a bigger integrated agency group, enabling us to tap into a best-in-class network to provide a seamless link to retail and digital go-to-market strategies.

Katharina Castañeda, Ph.D., Director of Market Research, engages in all aspects of the research process (particularly segmentations): project scoping, survey development, fielding/data collection, quantitative analysis, results interpretation and story/report development.

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Madeleine Salzer, Director of Market Research, leads qualitative research projects across a variety of industries to explore and understand consumer behaviors, motivations, and attitudes.

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Jenna Webb, Group Account Director, leverages her account management and cross-functional project leadership skills as our in-house expert for client and project success.

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Michelle Gefroh, M.A., Manager of Market Research, manages qualitative research projects gathering consumer and competitor insights to develop actionable recommendations for clients.

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Thanks to our interagency partnership, we’re a one-stop shop for integrated media services including digital, programmatic, traditional and everything in between.

We're curious, at the heart of things, and we approach research differently and more thoughtfully than other firms.

Angelica Virzi, Associate Market Research Analyst, assists in various aspects of the research process for both qualitative and quantitative strategies.

 

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Marsha Elbourne, Creative Strategy Director, taps into her experience as a creative and a passion for research and strategy to lead communication and marketing strategies for internal and agency clients.

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Montina Filice, Director of Strategic Planning, uses her deep hospitality expertise and storytelling skills to craft narratives that weave brand credibilities, consumer insights, and marketplace findings into actionable strategies.

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Mauro Zaragoza, Associate Market Research Analyst, uses video analytics to study operations and consumer behavior, primarily in the food service, retail and laboratory settings.

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Carmen Diamond, Market Research Associate, uses quantitative and qualitative research methods to assess the performance of targeted processes. She also manages the collection and storage of on-site data collection.

 

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We embrace an apprenticeship model to teach our craft. We are scientist-practitioners, blending and nurturing our expertise in human science and data science to uncover the why behind people’s decisions.

Bobbie Tellez, Associate Market Research Analyst, uses video analytics to study operations and consumer behavior, primarily in the food service, retail and laboratory settings.

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Laurie Frankowski, Associate Market Research Analyst, uses video analytics to study operations and consumer behavior, primarily in the food service, retail and laboratory settings.

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Adriana Anguiano, Associate Market Research Analyst, employs qualitative and quantitative research methods to better understand consumer and employee behavior, primarily in food service, retail and laboratory settings. 

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We're hiring!

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