Madeleine Salzer

Director of Market Research

Madeleine joined Halverson Group during the spring of 2019. Since joining Halverson, she has led qualitative research projects across the U.S. and Canada. Madeleine’s contributions to custom qualitative research projects span the planning, executing, analysis, and reporting phases. She works with a variety of clients across the restaurant, hospitality, insurance, and nonprofit industries including McDonald’s, Choice Hotels, The General Insurance, and Newfield’s.

Madeleine holds a Master’s Degree in Industrial/Organizational Psychology from The Chicago School of Professional Psychology, where she is currently working towards her Ph.D. in Business Psychology. She also has undergraduate degrees in Psychology and Educational Studies from Ripon College.