Creative Strategy Director
Marsha is a creatively driven strategic thinker with over two decades experience as a marketing conceptor and copywriter, developing consumer and shopper omnichannel big ideas for world-class brands in the CPG and other industries.
A passion for understanding human behavior, research and storytelling lead her to join the Halverson Group in 2022. She leads the development of communication and marketing strategies for internal and agency clients, and is also responsible for building out our strategy discipline to help drive agency growth.
Marsha is a graduate of Harvard University where she received a Bachelor’s Degree in Romance Languages & Literatures/French Studies.