Senior Manager of Market Research
Gina joined Halverson Group in 2011 and is currently a Senior Manager of Strategic Research. Since joining Halverson Group, she has led qualitative and quantitative fielding across the U.S., Europe and Asia. She manages projects through the planning, fielding and analysis phases for a broad range of clients including those in the food service, retail and CPG industries. She has had the opportunity to work with such brands as McDonald’s, Walgreens, Timberland, The North Face, Wrangler, Vans, U.S. Cellular, Crate & Barrel, Kawasaki, Coca-Cola and Wrigley.
Gina holds undergraduate degrees in Psychology and Philosophy from the University of Illinois at Champaign-Urbana, where she also worked as a researcher and manager in several research labs in the Psychology Department.