Ron Halverson, Ph.D.


As President of Halverson Group, Ron has armed executives, marketers, strategists, innovators and their agency partners with the consumer and business intelligence they need to more confidently make bold strategic decisions about where to play and how to win. Ron has a powerful 20-year track record of delivering game-changing insights to many of the world’s top brands including Coca-Cola, McDonald’s, Walgreens, Wrigley and the VF Corporation.

Ron and his team have developed a powerful suite of solutions for unlocking growth and competitive advantage by uncovering and quantifying insights into people’s lives and the behaviors, beliefs, attitudes, situations and cultures that influence their choices. Jobs to Be Won™ defines the “jobs” that categories and products play in people’s lives and fuels growth among the consumers with whom brands have a right to win. Choices™ pinpoints where, when and why a brand is winning and losing customers to competitors; it also delivers category, channel and segment playbooks for winning them back. Reality Tests™ help optimize the touch-points that matter most by identifying what’s working, what’s not and what to do about it by prototyping, testing and learning from real consumers in real-world settings.

Ron earned his Ph.D. in Organizational Psychology from DePaul University in 1992 and founded the Halverson Group in 1997.