Ron Halverson, Ph.D.
As President of Halverson Group, Ron has armed executives, marketers, strategists, innovators and their agency partners with the consumer and business intelligence they need to more confidently make bold strategic decisions about where to play and how to win. Ron has a 25-year track record of delivering game-changing insights to many of the world’s top brands including Coca-Cola, McDonald’s, Walgreens, Wrigley and the VF Corporation.
Ron and his team have developed a holistic suite of solutions for unlocking growth and competitive advantage by uncovering and quantifying insights into people’s lives and the behaviors, beliefs, attitudes, situations and cultures that influence their choices. His most recent innovation—the Halverson Community Intelligence Platform—is a powerful, new way to uncover unprecedented insights into the role brands play in people’s lives. This proprietary app + location database delivers a variety of real-time, competitive, actionable and predictive intelligence curated from tens of thousands (and growing!) of US consumers, who have opted-in to share their every interaction with leading brands as well as their feedback for enhancing those experiences. The goal? To help clients get closer to customers and top prospects than ever before.
Ron earned his Ph.D. in Organizational Psychology from DePaul University in 1992 and founded the Halverson Group in 1997.