Michelle Gefroh

Manager of Market Research

Michelle joined Halverson Group in 2021 and manages planning, fielding, and data analysis primarily for qualitative research projects, both remote and in-person. She works with a variety of U.S. clients across the restaurant, food service, and hospitality industries including McDonald’s, Jack in the Box, Freddy’s, CDS International, and Choice Hotels.

Michelle has a Master’s Degree in Industrial/Organizational Psychology from Roosevelt University and a Bachelor’s degree in Psychology with a minor in Sociology from the University of Tampa.