Solutions

Our proprietary solutions offer a holistic approach to your marketing, sales enablement and innovation challenges. Jobs to Be Won™ provides a people-centric growth roadmap and Reality Test + Learn™ completes the circle, with testing and optimizing.  

How Jobs to Be Won™ works

Learn more

How Reality Test + Learn™ Works

Learn more

A fix for Allstate's $1 billion "failed experiment" with Esurance

Learn more

Jobs to Be Won™ for the Chief Growth Officer

Read our POV

From Jobs to Be Done to Jobs to Be Won™

Read our POV

Watch this video to learn more about our important "Politics and Purchase Power" study

Seeking the truth about politics and purchase power

Learn more

The six powerful factors that inform every consumer decision

Learn more

Chuck E. Cheese’s and the Jobs to Be Won™ of leisure

Read our POV

Why focusing on situations leads to better marketing

Read our POV

A little bit country and a little bit rock and roll

People don’t always act consistently with their personality "type"—and for brands, that can mean everything.

Read our POV

Why surveys are a must for consumer journey mapping

Read our POV

What's on our minds

Halverson Group team members' points of view on our industry and beyond.

Our POV Archive