Our POV

Our team of industry experts and thought-leaders have authored numerous think pieces over the years. Read our thoughts and insights on everything from gaming to dieting below.

The Battle for Mobile App Mindshare

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Museums: Who's Missing in Your Strategic Plan?

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Five Ways Museums Can Grow Earned Income

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Pokémon Go and the Jobs to Be Won of Gaming

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Holiday Eating Habits to Leverage For Growth

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The Jobs to Be Won™ of Healthcare

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Why (and When) People Cheat on Their Health Goals

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The Psychology of Jeans Shopping

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A Fix for Allstate's $1 Billion "Failed Experiment" with Esurance

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Jobs to Be Won™ for the Chief Growth Officer

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From Jobs to Be Done to Jobs to Be Won™

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Seeking the Truth About Politics and Purchase Power

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Chuck E. Cheese’s and the Jobs to Be Won™ of Leisure

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Why Focusing on Situations Leads to Better Marketing

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A Little Bit Country and a Little Bit Rock and Roll

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Why surveys are a must for consumer journey mapping

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