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Our team of industry experts and thought-leaders have authored numerous think pieces over the years. Read our thoughts and insights on everything from gaming to dieting below.
The Battle for Mobile App Mindshare
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Museums: Who's Missing in Your Strategic Plan?
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Five Ways Museums Can Grow Earned Income
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Pokémon Go and the Jobs to Be Won of Gaming
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Holiday Eating Habits to Leverage For Growth
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The Jobs to Be Won™ of Healthcare
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Why (and When) People Cheat on Their Health Goals
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The Psychology of Jeans Shopping
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Halverson Group: How People Shop for Denim
A Fix for Allstate's $1 Billion "Failed Experiment" with Esurance
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Jobs to Be Won™ for the Chief Growth Officer
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From Jobs to Be Done to Jobs to Be Won™
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Seeking the Truth About Politics and Purchase Power
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Watch Now for More About Our "Politics and Purchase Power" study
Politics and Purchase Power by Halverson Group
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Chuck E. Cheese’s and the Jobs to Be Won™ of Leisure
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Why Focusing on Situations Leads to Better Marketing
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A Little Bit Country and a Little Bit Rock and Roll
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Why surveys are a must for consumer journey mapping
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